Effective packaging design can make all the difference between a successful product and one that fails. The packaging of your goods is frequently the first impression that potential customers have of it. Packaging design that is both attractive and effective is the key to product engagement and sales, while packaging that is unattractive is the key to your product being passed over in favour of the competitors.
Packaging combines art and science, psychology, and soft persuasion in equal measure. Your product packaging must be successful for your product to be profitable.
Here are a few crucial elements to remember in order to ensure that your product packaging has the effect it requires to be successful.
6 Ways of Creating a Successful Packaging Design:
- Make your product stand out from the crowd: Approximately 40,000 distinct goods are available at the average supermarket. Depending on the size of the shop, a typical Walmart Supercenter may stock up to 142,000 distinct items. Every one of these products is vying for a shopper's attention, resulting in a massive signal-to-noise problem for your product. Let's do a short experiment to see if we can get a better understanding of this. Pick a random product category – anything from cereal to televisions – and count the number of products on display within that category that has confusingly similar packaging the next time you go shopping. You might be surprised by the outcomes. Your product must stand out if you want it to be recognised. Be innovative and eager to look beyond the box.
- Typography: Choosing the proper typography is an important part of creating a clean, successful packaging design. Consumers can be frustrated by cluttered, tiny, or difficult-to-read fonts, which can ruin an otherwise appealing packaging design. Consumers want and need more information about your product before making a purchase choice, but that information is useless if they can't read badly designed typographic elements.
- Color: Color is an important part of any successful packaging design, and choosing the proper colors to help your packaging stand out from the crowd is key to its success. However, one thing to bear in mind when choosing packaging colors is that you must adhere to your brand's requirements. Red and white, for example, have become established elements of the Coca-Cola brand, whereas red, white, and blue are part of Pepsi-established Cola's branding identity. Consumers are more likely to remember your brand if you use packaging that contains your trademark brand colors. The consumer desire and current marketing guidelines should govern any more color selections.
- Clarity and simplicity: When it comes to purchasing, what do customers value the most? Clarity and simplicity are two words that come to mind when thinking about this product. Consumers who are unable to discern your value proposition owing to difficult-to-understand or complex packaging will, unfortunately, pass on your product. The capacity to swiftly analyse a product is part of the convenience proposition for consumers. If customers can't readily get the information, they need to make an informed purchase decision from your packaging, your packaging has failed, and your product may be next.
- Understand your target market: Your packaging must appeal to your target market. Knowing your audience and speaking to them in ways that help them form a relationship with your brand is a crucial aspect of good packaging. Investigate your target market and tailor your packaging to their demands and preferences. For example, if you're selling a non-GMO food product and your target market is concerned about GMOs, you'll want to emphasise this in your packaging.
- Stay true to your brand: Your company's brand is its heart and soul. Consistency in tone, voice, and beliefs throughout all of your branding efforts is crucial to gaining consumer trust. Your brand's packaging is extremely important. Your brand identity must be reflected in your packaging, which begins with a consistent colour palette, voice, and design components such as logos and typography used throughout all branding materials. Remember that for many customers, your packaging will be the first – and, in many cases, only – point of contact with your brand. Consumers value brand honesty and trustworthiness, and being loyal to your corporate principles is an important component of persuading consumers that your brand is trustworthy.
A successful packaging design is a foundation for product success. And selecting the right design team to help you in creating product packaging that sells begins with selecting the right design team. We know what it takes to produce product packaging that helps your product stand out in a crowded field of competitors at Clipping Paths. Our designers will collaborate with you to produce the packaging your business needs to flourish. Contact us to see how our wide range of creative services may help you take your business to the next level.